There’s a lot of talk about algorithms, SEO, and engagement metrics these days. Don’t get me wrong—those things matter. But at the heart of a truly great website is something much more human: a genuine connection. And a fresh start is an opportunity to focus on that connection.
Your new site isn’t just about showcasing your best work or your most polished product. It’s about pulling back the curtain a bit, letting people see what makes you tick, why you care about what you do, and how you can help them solve a problem or fulfill a need. It’s about creating a space where people don’t just visit—they stay, engage, and become a part of your community.
Think of it like inviting someone into your home. You don’t worry about whether the welcome mat is perfectly aligned with the doorframe. You worry about whether they feel comfortable, if there’s enough coffee brewing, if the conversation is interesting and thoughtful.
Embrace the Uncertainty
I know, I know—starting over isn’t always glamorous. It’s also a little terrifying, right? What if no one visits? What if no one cares? But uncertainty is where the magic happens. It’s where we find new ideas, try new things, and figure out what truly resonates with the people we’re trying to reach.
And remember, this isn’t about getting everything perfect right out of the gate. It’s about showing up, again and again, with something meaningful to say. It’s about taking that blank canvas and throwing a little color on it, letting the process unfold in its messy, unpredictable way.